Insurance Rate Tracker Logo
How it Works Pricing FAQ's
844-787-7500 Set Up Free Rate Tracker

The General vs Farmers: Which Offers Better Value?

Carrier Comparison

💙 Why You Can Trust InsuranceRateTracker.com

  • We don’t pick favorites — we're completely unbiased because we're not selling anything
  • We never sell your information — we may earn money by helping you save on insurance
  • We aren't insurance agents — our content is written by consumers for consumers

On this page

  • Intro
  • Company Overview
  • Types of Coverage Offered
  • Discount Comparison
  • Customer Service & Claims
  • Pros & Cons of Each Provider
  • Questions
  • Conclusion

Choosing the right insurance can feel like picking between two heavyweight champions in the ring. In one corner, we have The General, known for its bold advertising and promise of affordable coverage. 

On the other hand, there’s Farmers Insurance, which is celebrated for its customer service and comprehensive policy options. But when it comes to balancing cost, coverage, and overall value, who takes the trophy?

In this comparison, we’ll break down the strengths, weaknesses, and standout features of both insurance providers. Let’s dive into the General vs Farmers showdown and see which one truly offers better value!

‍

Company Overview

The General

Founded in 1963, The General has built its reputation on offering accessible and affordable insurance to high-risk drivers. With a mission to provide reliable coverage for those who might struggle to get insured elsewhere, The General focuses on flexibility and simplicity in its policies.

Key Differentiators:

  • Specializes in coverage for high-risk drivers.
  • Offers flexible payment options and low down payments.
  • Known for quick online quotes and easy policy management.
  • Backed by strong financial stability under the parent company, American Family Insurance.

Farmers

Established in 1928, Farmers Insurance has grown into one of the largest and most trusted insurance providers in the United States. With a mission to deliver personalized coverage and exceptional customer service, Farmers emphasizes building long-term relationships with policyholders through tailored insurance solutions.

Key Differentiators:

  • Wide range of customizable insurance products.
  • Strong focus on customer service with dedicated local agents.
  • Discounts for bundling policies and loyalty programs.
  • Comprehensive coverage options, including unique add-ons like accident forgiveness.

Types of Coverage Offered

The General:

The General primarily focuses on car insurance, catering to high-risk drivers and those with challenging driving records. Their offerings include:

  • Liability Insurance
  • Collision Coverage
  • Comprehensive Coverage
  • Uninsured/Underinsured Motorist Coverage
  • Personal Injury Protection (PIP)

The General offers flexible coverage plans designed to meet state minimum requirements while allowing customers to add optional protections. Policies are available in most states across the U.S., with an emphasis on affordability and quick online access. The company also provides flexible payment plans, making it easier for policyholders to maintain continuous coverage.

Farmers:

Farmers Insurance provides a wide range of insurance products beyond auto coverage, including:

  • Auto Insurance
  • Home Insurance
  • Life Insurance
  • Renters Insurance
  • Business Insurance
  • Specialty Insurance (e.g., RV, motorcycle, boat)

Farmers offers highly customizable policies, allowing customers to tailor coverage to their specific needs. With an extensive network of local agents, Farmers delivers personalized service and guidance. The insurer operates nationwide, ensuring wide availability and consistency across different regions. Policyholders can also benefit from bundling discounts and unique add-ons, such as accident forgiveness and new car replacement coverage.E

‍

Discount Comparison

When it comes to discounts, The General and Farmers Insurance take different approaches to rewarding their customers. The table below highlights key discount options, showcasing where each insurer stands out in helping policyholders save on premiums.

  
Discount Type The General Farmers
Good Student ❌ No ✔ Yes
Multiple Policies ❌ No ✔ Yes
Multiple Vehicles ❌ No ✔ Yes
Anti-Theft Devices ❌ No ✔ Yes
Anti-Lock Brake System ❌ No ✔ Yes
Air Bags ❌ No ✔ Yes
Good Driver ❌ No ✔ Yes
Student Away at School ❌ No ✔ Yes
Green Vehicles ❌ No ✔ Yes
Home Owner ❌ No ✔ Yes
Pay in Full ✔ Yes ❌ No

‍

Pros and Cons of Each Provider

The General

Pros:

  • Flexible payment options, including low down payments.
  • Quick and easy online quotes.
  • Ideal for high-risk drivers who struggle to get coverage elsewhere.

Cons:

  • Limited discount options.
  • Fewer coverage customization opportunities.
  • Customer service can be less personalized.

Farmers

Pros:

  • Wide range of coverage options and customizable policies.
  • Strong customer service with local agents.
  • Extensive discount offerings for various policyholder profiles.

Cons:

  • Premiums can be higher compared to budget-focused insurers.
  • Discounts and coverage options may vary by state.
  • Claims process can sometimes be slower.

‍Which Provider is Best for You?

  • Best for Families: State Farm offers comprehensive home insurance policies with strong customer service, making it ideal for families seeking reliable coverage.
  • Best for Safe Drivers: State Farm provides competitive rates and high satisfaction in car insurance claims, benefiting safe drivers.
  • Best for Tech-Savvy Users: Allstate's user-friendly mobile app and online resources cater well to tech-savvy consumers who prefer managing their policies digitally.

When choosing between State Farm vs Allstate, consider factors such as cost, customer service quality, available discounts, and policy options to find the best fit for your needs. Whether you prioritize competitive pricing or extensive coverage, both providers have strengths to meet various consumer preferences.

‍

Insurance Smarts: Your Questions Answered

What Does a Home Insurance Broker Do?

A home insurance broker acts as a middleman between you and insurance providers, helping you navigate the complex world of coverage options. They assess your needs, provide tailored policy recommendations, and assist in securing the best rates. 

How Much Home Insurance Do I Need?

Determining how much home insurance you need depends on various factors, including the value of your home, personal belongings, and potential liabilities. A good rule of thumb is to cover the cost of rebuilding your home and replacing your possessions. 

What Is an Insurance Deductible, and How Does It Work?

An insurance deductible is the amount you agree to pay out of pocket before your insurance kicks in for a claim. For instance, if you have a $1,000 deductible and file a claim for $5,000 in damages, you'll pay the first $1,000, and your insurer will cover the remaining $4,000.

‍

Conclusion

In the battle of State Farm vs Allstate, understanding their strengths and weaknesses is key to finding the right insurance for your needs. From comprehensive coverage options and customer service ratings to premium costs and unique discounts, each provider has something to offer. Whether you lean towards State Farm's high customer satisfaction or Allstate's extensive coverage, the best choice ultimately depends on your individual requirements.

To make your search easier, consider utilizing tools like InsuranceRateTracker, which can help you compare quotes and find the best rates available.

‍

‍

Company
  • How it Works
  • Pricing
  • FAQ's
  • Affiliate Program
  • Privacy Policy
  • Terms & Conditions
  • Do Not Sell My Data
Compare insurance
  • State Farm vs Allstate
  • Progressive vs State Farm
  • Lemonade vs Metromile
  • USAA vs Progressive
  • Farmers vs Nationwide
  • GEICO vs USAA
  • The General vs Farmers
Resources
  • Best Car Insurance
  • Cheap Car Insurance
  • Home Insurance Guide
  • Best Insurance Comparison Sites
  • How to Save Money on Car Insurance
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form."
Call us

(844) 787-7500

Email us

hello@insuranceratetracker.com

The Fine Print:  All trademarks are the property of their respective owners. The appearance of an insurance carrier does not constitute an endorsement of our service. Individual results may vary. InsuranceRateTracker.com is not a licensed insurance agent or broker. We may earn a commission when you request a quote or purchase insurance from links on our website or emails.

© 2025 Alta Ventures, LLC. All Rights Reserved.